# Sofian Bettayeb

> Organic growth for founders and agencies. I grow businesses with organic engines: SEO, AEO, content systems, martech, and CRO, built around how people actually search and decide.

I'm an independent growth marketer based in Bern, Switzerland. I work with founders who are proud of their product and with agencies that want strong organic services without building a team in-house. Background: Nestlé Research (20+ product launches across 15 markets, co-founded Oleus with CHF 3M raised), Ginetta, and VASS Switzerland, where I built a martech team serving Pictet, Rolex, AXA, Helsana, and BCV. I also build tools: the AI SEO Copilot Webflow app (15,000+ installs) and AEO Copilot.

The principle behind the work: proud marketing. Help users reach their goals, and business results follow. No dark patterns, no tricks, no soulless content.

## Pages

- [Home](https://sofianbettayeb.com/): Positioning, services, and selected work for founders and agencies.
- [About](https://sofianbettayeb.com/about): How I work and what I believe. Experienced, craft-driven, generous, transparent.
- [Work](https://sofianbettayeb.com/work): Case studies with the problem, the approach, and the numbers.
- [Services for agencies](https://sofianbettayeb.com/services/agencies): White-label SEO, AEO, martech, and CRO delivered as part of your team.
- [Services for small teams](https://sofianbettayeb.com/services/small-teams): End-to-end organic growth for founders, without the agency overhead.
- [Contact](https://sofianbettayeb.com/contact): Tell me what you're building. I reply to every message within 24 hours.

## Writing

- [How I Built Search Traffic for a Category Nobody Was Searching For Yet](https://sofianbettayeb.com/articles/building-search-traffic-new-category): AEO had no search volume in 2024. The diagnosis I ran, the bet I made, and what five top-3 Google rankings in under two months taught me about growth in new categories.
- [7 Concepts for SEO & AEO Websites](https://sofianbettayeb.com/articles/seo-aeo-7-concepts): The mental models and frameworks for building sites that rank in traditional search and get cited by AI engines.
- [How Google Search Works](https://sofianbettayeb.com/articles/google-works): A plain-language explanation of how Google connects content creators with users, and what actually matters for ranking.
- [Schema Features for Webflow SEO](https://sofianbettayeb.com/articles/schema-webflow-seo): A practical guide to schema markup in Webflow to boost search visibility and stand out in AI-driven search results.
- [Value First: Keys to Sustainable Product Growth](https://sofianbettayeb.com/articles/value-first-growth): Why starting with value for a small, specific audience is the only path to sustainable product growth.
- [Webflow Migration, is it worth it?](https://sofianbettayeb.com/articles/webflow-migration-is-it-worth-it): I migrated my site off Webflow and rebuilt it with Replit and Claude Code. The 50-hour build dropped to 15, and here's what broke along the way.

## Optional

- [Your Webflow site is already an email design system](https://sofianbettayeb.com/articles/webflow-email-design-system-resend): A workflow that turns your Webflow site into the source of truth for transactional email, using Resend.
- [The Future of Webflow: 6 Trends to Watch in 2025](https://sofianbettayeb.com/articles/the-future-of-webflow-6-trends-to-watch-in-2025): The forces reshaping Webflow and what they mean for agencies, freelancers, and marketers.
- [How I Structure Webflow Projects for Agency Clients](https://sofianbettayeb.com/articles/webflow-agency-workflow): The exact workflow I use to scope, build, and hand off Webflow projects without the chaos that kills agency margins.
- [The Best Webflow Analytics Tool: Why Posthog is My Top Choice](https://sofianbettayeb.com/articles/best-webflow-analytics-tools): Heatmaps, surveys, A/B testing, and product analytics in one free tool, and why it beats Google Analytics for most Webflow sites.
- [A/B Testing Limitations for Businesses](https://sofianbettayeb.com/articles/ab-testing-limitations-for-businesses): When A/B testing actually works, and why for most businesses it's inefficient, unreliable, and misleading.