The Tech Stack Behind AEO Copilot

The exact tools I use to build and run AEO Copilot, every day: Resend, PostHog, Cal.com, Replit, Stripe, Neon, Claude Code, GitHub, Google Search Console, and AEO Copilot itself. What each costs, what it's good at, and where it bites.

People love tools. So do I.

This is the stack I use to build and run AEO Copilot, every single day. No theory, no affiliate roundup copied off someone else. Every tool here earned its spot because I needed it, picked it, and sometimes pay for it.

This post covers the whole product. SEO and AEO get their own deep dive later.

What I'm looking for in a tool?

  • It has to be AI / agentic ready. I want to plug it into my Claude Code and it should run easily.
  • The price is accessible, bonus point if it has a generous free tier.
  • It should be simple to use. I know it's tough because of my need for very granular control and my overall laziness.

Important to know

I'm not paid to build that list. Those are the tools I personally use. Some links are referral links. If I can get a $10 referral, why not. Don't judge me, i'm cheap. Those tools work for me. If you have more questions, let me know in the comments.

Resend

Send product and marketing email.

Resend audience dashboard for AEO Copilot showing 94 contacts and 92 subscribers segmented into current and lead users

"I love Resend. I describe what I want to Claude, check the test email, and write 'send'."

  • Costs: Free tier; paid starts ~$20/mo
  • Benefits: Easy to set up. Works with Claude Code. Reliable. Clean API + MCP. Detailed documentation.
  • Limits: Only 3 audiences on the free plan (planning to go paid soon).
  • Links: https://resend.com/

PostHog

Product analytics: see what people actually do in the app.

PostHog dashboard tracking AEO Copilot product activity: signups, brands created, prompts run, and reports created over the last 30 days

"PostHog is everything I need for analytics. The API + Claude gives you superpowers."

  • Costs: Generous free tier (events/recordings capped monthly)
  • Benefits: Analytics, session replays, feature flags, and funnels in one tool. Drop-in posthog-js. Self-serve, no sales call.
  • Limits: Might be overwhelming at first. Take your time and focus on what you need to know (and let Claude do the rest).
  • Links: https://posthog.com/

Cal.com

Scheduling: let people book calls without the back-and-forth.

Cal.com booking page for the AEO Copilot onboarding call, a 30-minute Google Meet

"Cal is like Calendly on steroids. Powerful API / webhooks to help you do whatever I want."

  • Costs: Free for individuals.
  • Benefits: Open source. Clean booking flow. Embeds anywhere. Owns the whole funnel from link to confirmation email.
  • Limits: Advanced routing and team features are behind paid tiers. Self-hosting is possible but more work than it sounds.
  • Links: https://cal.com/

Replit

Build, host, and deploy AEO Copilot.

Replit agent building and deploying the AEO Copilot app, with the live landing page previewed alongside

"I don't think I could have built AEO Copilot without Replit."

  • Costs: Free tier; I'm on the Core plan ($25 per month).
  • Benefits: Code, database, and deploy in one place. Connectors (Stripe sync, storage) built in. Pairs well with Claude Code, of course.
  • Limits: Costs can scale quite quick, just be careful.
  • Links: https://replit.com/refer/sofianbettayeb

Stripe

Payments and subscriptions.

Stripe dashboard for AEO Copilot showing gross volume, balance, and payouts

"Stripe is a no-brainer."

  • Costs: Pay per transaction (free when you don't have transactions 😏)
  • Benefits: Syncs with Replit out of the box. Handles subscriptions, invoices, the whole billing layer so I don't have to.
  • Limits: Per-transaction fees add up. Subscription setup has a learning curve.
  • Links: https://stripe.com/

Neon

Serverless Postgres database.

Neon homepage: the Postgres backend designed for apps and agents

"I let Replit deal with the database. I check it from time to time to see if it's working fine."

  • Costs: Free tier.
  • Benefits: Serverless Postgres that scales to zero. Database branching for safe experiments. Pairs cleanly with Drizzle ORM.
  • Limits: Cold starts on the free tier. Newer than the managed-Postgres incumbents.
  • Links: https://neon.tech/

Claude + Claude Code

The AI I use to execute my ideas, plus a lot of other agent skills.

Claude Code editing the AEO Copilot dashboard, switching a chart tile to a line chart

"Well, do I even have to tell you about Claude?"

  • Costs: Enterprise plan.
  • Benefits: Replit and Claude collaborate and built most of it. I come up with ideas, they take care of implementation.
  • Limits: Token costs scale with usage.
  • Links: https://www.anthropic.com/ · https://claude.com/claude-code

GitHub

Code, version control, and collaboration hub for AI agents.

Sofian Bettayeb's GitHub profile with pinned repositories including the Google Search Console MCP server and webflow-seo-copilot

"GitHub is now my remote repo, making sure Claude and the Replit agent work together."

  • Costs: Free.
  • Benefits: Version history, branches, and a safety net for every change. Triggers Replit auto-deploy on push.
  • Limits: Private Actions minutes are capped on the free tier (plenty for what I do).
  • Links: https://github.com/

Google Search Console

SEO: what Google indexes, what ranks, and what people search to find us.

Google Search Console performance report for aeo-copilot.com showing 63 clicks and 12.5k impressions over three months

"GSC is an SEO person's best friend. Everything's in there, you just need to ask."

  • Costs: Free
  • Benefits: The source of truth for search. Real queries, impressions, clicks, and positions straight from Google. Sitemap submission and index inspection. Connects to Claude via MCP.
  • Limits: No official MCP server, so I built my own: gsc-mcp-server.
  • Links: https://search.google.com/search-console

AEO Copilot

AI visibility: track how the brand shows up in ChatGPT, Claude, Perplexity, and Google AIO.

AEO Copilot reputation dashboard showing AI sentiment trend and mention breakdown for a tracked brand

"Best AEO tool for AI-native freelancers and agencies. If you work with Claude and care about value, AEO Copilot is the obvious choice."

  • Costs: Free plan / paid plan starting at $34
  • Benefits: Yes, I use my own product. It's how I track whether AEO Copilot itself gets recommended by AI engines, find the gaps, and see which sources LLMs cite. If I won't run my business on it, why would you?
  • Limits: The name, I mean, really?
  • Links: https://aeo-copilot.com/

The freelancers and agencies I'd bet on next are the AI-native ones, and this is the kit I run.

The trick isn't owning a tool for every problem. It's getting a few good ones to talk to each other, then spending the hours you save on the work clients actually pay for.

If you found one worth trying, good. If you use something better, tell me in the comments. I swap pieces in and out all the time.