Sofian Bettayeb

Marketing & Engineering

Hi, I'm Sofian.
‍
By day, I help international brands like Rolex and Helsana define their digital marketing strategies.
‍
By night, I build marketing websites and SEO tools for the Webflow community.

In Between, I write blog articles about People First Marketing and the Marketing team of 1.

This website is my single source of truth, a window to my mind.

To contact me, write me an email.

2021

Present

Help clients build sustainable growth by experimenting with ways to reach, activate, and convert new users.

Ginetta

Zurich

Projects

Lead generation & Growth

CTA

Lead generation & Growth

Anytech

Website - SEO

Etops

Website

CES

2019 - 2021

Help Nestle R&D teams go from an idea to a product launch within 6 months.

Nestle

Lausanne

2019

Optimized marketing funnel and website for the launch of an AI powered tool

Legartis

Zurich

Build

Webflow SEO checklist

New

SEO On-page AI copilot

Free Keywords research tool

Brand LMM visibility analyser

Publications

A/B testing: The price to pay

New

Gen AI and E-commerce impact

Goals, KPIs and metrics made simple

Lead generation engine made simple

Articles

Value first product growth

New

How Google search works

Beyond Tweaks: The Real Deal with A/B Testing

Tools

Webflow

Build professional and scalable websites

Relume

Webflow's components library and design system

Posthog

Website and Product analytics

Replit

Fast prototyping from idea to code

Twenty

Simple, open-source, lightweight CRM